About
Hello!
I’m Kelly Wilson, owner of FitFizz. My friends call me Kells and sometimes Wonder Woman. I’m a powerlifting, sparkle-loving, nacho-eating nutrition coach, kitchen dancer and autoimmune disease crusader.
What is FitFizz?
Imagine the feeling you get after accomplishing something tough and you get your hands on a refreshing beverage. It’s like a wink, a nod and smile wrapped up into that satisfying refreshment. The energy of bubbly goodness is pure enjoyment. It’s that fizz! The effervescence reminds you that life is pretty great even though it’s not easy. The fitness-centric products of FitFizz are curated to give you that same feeling and more. FitFizz is here to remind you to treat yo’self and celebrate victory!

Creativity and Cubicles
Thankfully my parents nurtured my creative tendencies in my tiny hometown of Galva, Illinois because I detested every minute of gym class as a kid. I’m pretty sure that I first began to find some sort of athletic confidence as part of my high school dance team.
In 1999, I graduated from Northern Illinois University with a BFA in graphic design. I’ve had the honor of doing creative work for many household brand names but design is disposable. It always left me feeling intrinsically unfulfilled. In all of my years as a full-time graphic designer, I additionally stayed immersed in various aspects of fitness. In early 2012, I began making sketches on the last page of my notepad at work. They were sketches for what would eventually become FitFizz.
Fitness Timeline
As with most journeys, it’s been a long and winding road. There have been overlaps and detours with the various aspects of the fitness industry that I’ve worked in over the past 20+ years.
1994–2010
Group Fitness
As soon as I started college, I missed my competitive dance team. I saw an ad that was looking to train and hire aerobics instructors (that’s what we were called then). It sounded like the next best option to dance. I auditioned and so it began. I’ve taught classes ranging from 2 to 150 participants of all ability levels. I loved it!
Certifications
• AFAA Group Exercise
• AFAA Personal Training
• Nike Athletic Total Conditioning
• Spinning
• Zumba
• SCW Group Step
• SCW Group Strength
• Les Mills
• American Red Cross CPR/AED
Classes Taught:
• Step / Double Step / Vertical Step
• Cardio: hip-hop, salsa, hi-lo
• various group strength training
• sports conditioning
• stretching, flexibility, and balance
• Nike Athletic Total Conditioning
• Spinning
• Zumba
• Senior populations
2001–2002
Chicago Luvabulls
Dance team of the Chicago Bulls
2003–2011
more dance and gym life

2012
FitFizz was created
2012
Bodybuilding
I had friends a handful of friends who’d been powerlifters for several years and I’d watch their powerlifting meets sometimes. They would always nudge me and say “you’re next”, in a joking but oh-so-serious tone. One day I decided to join them at training…
2013–
powerlifting
I stepped into Jakked Hardcore Gym in early 2013 and basically never looked back to further pursuing bodybuilding or that style of training. I’ve done several powerlifting meets and thoroughly enjoy pushing my physical limits during training and on the platform.
2014
NASM Personal Training Certification
2015
NASM Behavior Change Specialist Certification
2016
Opening of FitFizz on Etsy

2017
Precision Nutrition,
PN1 Certification
2018
launch of online coaching
